Wallpapers - Art for your wall
When the body is within four walls, the spirit makes its most distant journeys.Augusta Amiel-Lapeyre, Wild Thoughts, 1909
Artistically decorating a wall is a little more complicated than it seems. Not so much for finding the materials or for its installation, but for the truly artistic value of what we are going to realize.
The epiphany that led me to the realization of these products is, as someone will have already guessed, the adoption of digital printing, a multifaceted tool able to make images of impeccable quality but, above all, to ensure a very high level of customization.
But before we get to that, let's make a brief summary about what wallpaper is, and how it influences our perception of space.
In its origins, the wallpaper was made by hand: large sheets of paper were painted and applied to the walls, covering them completely. The pictorial act came out of the context of "painting" to merge completely into the living space, maintaining its artistic nature, artisanal and full of pathos.
Then printing was invented, and wallpaper became a cheap way to decorate spaces, spreading thanks to a great fall in style: the pattern.
To create a product adaptable to any space, the graphics reproduced on the rolls of paper are limited to a single repeated subject, easily matched in height and width.
The result, as you can well imagine, is nothing but a repetitive and monotonous grid that increases the enveloping structure of the room instead of opening its boundaries.
When the first digitally printable wallpaper samples were submitted to me, I was horrified by the sadness of the sampling. Despite the extreme freedom afforded by this technology, retailers insisted on the idea of the pattern, raving about the creative freedom given by the possible color variations and the opportunity to create new repetitive patterns using simple (and destructive) layout software.
These software actually have two primary functions to fill a large space with a single image: repetition and paneling.
As expected, my imagination led me instead to consider the opportunity to create very large works, highly customizable and perfectly integrated into the environment.
Every image, as long as it was at the right resolution, could become a new way to experience the wall: not only point-of-sale sets, but artistic creations appreciable for their effectiveness and taste, capable of resizing the spaces of a home or a workplace.
All I could do was declare that the pattern was now dead and buried.